Our Leadership

Laura Hernandez Aplin | Principal Communications Strategist

Laura has led an extensive public relations career in Los Angeles, Dallas, and her hometown of San Antonio for more than 20 years. In both corporate and agency realms, she has developed and executed strategic communications for conservation, healthcare, finance/banking, hospitality/tourism, government, and food industry sectors. Critical to her success is excellence in media relations, community relationships, social media, strategic partnerships, fundraising, and event coordination. Laura knows that these pillars of communications do not stand alone, they must be united to deploy a comprehensive communications strategy.

Sara Gruber | Principal Communications Strategist

Sara is an award-winning strategist and project manager with over 15 years of communications experience and five years as a member of the media. This combination helps her deliver authentic content while integrating public relations, internal communications, partner relations, community relations, marketing, and social media. Sara has led local, national, and international communications campaigns in the tourism, community education, environmental conservation, technology, transportation, finance, arts, and non-profit sectors.